Despite gyms across the country temporarily closing, it doesn’t mean your work needs to grind to a halt if you’re a personal trainer. Now is the perfect time for you to share your expertise and help others stay healthy from their homes, during COVID-19. With the UK in lockdown, home workouts are more important than ever in keeping the population both physically and mentally healthy.
What's more, some of the world’s most famous PT’s, including Kayla Itsines, Kelsey Wells and Joe Wicks primarily offer their services online over video, so don’t fool yourself by thinking that working from home means no business.
First and foremost, make sure you keep in touch with your regular clients. Let them know you’ll be providing tailored video PT sessions that will allow you to carry on as usual, helping them work towards their fitness goals. It’ll be nice for your clients to maintain some normality and will give them something positive to focus on while they’re spending a lot of time at home.
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With more free time, this is a great opportunity to up your marketing, engage with more of your followers and attract new followers. More of us are going to be spending more time on social media, checking for news updates and connecting with our communities. In the UK, Facebook alone has facilitated around 300 local Coronavirus support groups, servicing over a million people.
If you aren’t already, we recommend utilising Instagram stories by sharing free workout plans with your followers. Obviously, these won’t be as detailed or as personalised as your live video PT sessions but by providing this free content, you’ll be building your brand and trust among new prospective clients.
If it’s financially doable for you, it might be worth putting a little bit of money into making a sponsored post to promote your online training programmes. You can do this on a small budget using Instagram ads and advertising locally.
There are also many freelance marketers available online who could create a well-edited graphic or video that you can use for your advertising. If you’d prefer to save money and create some free graphics yourself, try using Canva or Crello.
PLAN FOR THE FUTURE
use this extra time you have to plan for your future. Break your plan down into milestones mapping what you want to achieve and by when. Think of how you are going to get there and what you need to start doing now to make this happen.
Having long term plans will keep you focused and ready to spring back into action once things get back to normal.
About the author: Alex Thompson, Marketer
Alex's background is in Marketing in the business-to-business tech and software-as-a-service world. He has worked at director level in multiple London based marketing agencies, working with clients to build and execute plans for how to take their product or service to market.